Sport isn’t numbers.
It’s people.
ScoreLine is a South African sports publication covering soccer, rugby and cricket. We’re here for the fan who wants more than a final result — the one who wants to know why it mattered.
Why we exist
South African sport has never lacked passion. It has lacked a home that matches it.
Scores are everywhere. You can get a result on your phone in four seconds flat. What’s rare is context — the reason a 1-1 draw in Casablanca keeps a coach awake, what a fourth Test against the All Blacks means to a country that hasn’t hosted them properly in thirty years, why a promoted club nobody outside its town has heard of is the most interesting story of the weekend.
We started life as SportPlus and grew into something with a sharper point of view. Sport is stories, and the score is only the first line of each one.
That’s the promise, and it’s the only one we make. We sit between the fast, shallow score-and-results sites and the slow, formal traditional press — quick with the news, but always carrying the context, history and emotion the scoreboard leaves out.
Fast but deep. Three words on the logo say the same thing: Beyond the Score.
What we stand for
Accurate
We tell it right. Facts get checked before they’re published, every time, and when we get something wrong we correct it openly at the foot of the article. Trust is the whole business.
Passionate
We’re fans first, writing for fans. The feeling comes before the stat, but the stat is always there.
Connected
We bring fans closer — to the game, to the story, and to each other.
Proudly South African
Proud of our game, SA-first in voice and reference, and never so local that anyone else feels locked out.
Who we are
ScoreLine is published by Mind Interactive from South Africa. Here’s who’s behind the words.
Lehlohonolo Scheepers
Lehlohonolo writes about South African sport for a living and thinks about it the rest of the time — football, rugby, cricket. Match reports, previews, profiles, the features that take a week. He is the reason ScoreLine’s copy is clear, and the reason it gets checked twice before it reaches you.
He supports Kaizer Chiefs, so he understands better than most that a result is never just a result. Gold and black, every weekend, no matter what the table says.
Lerato Mabiletsa
If you like the name, the logo, or the small whistle in the big shoes, that’s Lerato. She named ScoreLine, developed the mark with the speed lines and the boxed “O”, created Fluit, and wrote the twenty-section brand book that everyone here has to work from.
She also locked down the ScoreLine name on nine platforms in a single sitting, before anyone outside the room knew it existed — which is the shortest possible description of what operations means here: it was handled before you thought to ask.
Bokang Mabiletsa
Bokang has built South African digital audiences at a scale most publishers never reach. He co-founded Mind Interactive, and he co-founded CoPublishers, the media house behind Gauteng.News, Nasi iSpani, Status Check and CoMoney — a portfolio spanning news, jobs, finance and government services. ScoreLine’s predecessor was one of them. So this is not a first attempt.
He has also supported Arsenal for decades and owns the jerseys to prove it. Not a handful. The full run, going back years, catalogued. A man who keeps an archive that complete is exactly the man you want maintaining a live scores database. When ScoreLine is fast, that is Bokang. When it is not, he already knows.
Meet Fluit
He’s a whistle. He’s also a fan.
Fluit is our mascot, and his name is the Afrikaans word for whistle. From the first blow to the final score he’s there for every goal, every try, every wicket and every moment worth remembering.
One thing to know about him: he’s an excited fan who happens to be a whistle, never a referee. He celebrates, he reacts, he cheers. He does not officiate. He’s on your side of the line, always.
Come find us
Follow ScoreLine on Facebook, TikTok and X — and join our WhatsApp Channel for the fastest alerts, with goals and full-time results as they happen. If you only pick one, start there.
Spotted a mistake? Tell us — we’d rather fix it than defend it.